After years of hard work, dedication and effort to become the best in their chosen sport, an increasing number of talented sports people find that they can no longer cope with the financial burden of competitive sport and quit before realizing their true potential. The key to a successful and sustained career in sport not only relies on performance and results but a good support network comprising family, friends, fans and business contacts. All this is provided through Self Promotion in Sport. » Read more: Self Promotion in Sport – The Key to Success